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Published Articles 2017-02-07T17:34:07+00:00

Here’s How Facebook Has Reduced the Need to Pay PR

by Greg Shugar (Entrepreneur Magazine, January 2017)

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.

The Pros and Cons of Manufacturing in China

by Greg Shugar (Entrepreneur Magazine, January 2016)

With economic turmoil overseas and controversy in the election rhetoric, China is in the cross hairs. But it is still a good place to do business, under the right circumstances.

Your Brand Is Not Too Good For That

by Greg Shugar (Entrepreneur Magazine, September 2015)

You should be selling your brand everywhere. After all, that’s where the customers are.

Why the Second Time Isn’t So Easy Either

by Greg Shugar (Entrepreneur Magazine, June 2015)

Even when your first business thrived, there’s no guarantee the second one will enjoy the same success. But the work is worth it.

Get Your Product Figured Out First

by Greg Shugar (Entrepreneur Magazine, April 2015)

So many entrepreneurs make the same mistake: Focusing on the wrong things without figuring out the product they plan to sell.

Your New Brand Should Be an Extension of Yourself

by Greg Shugar (Entrepreneur Magazine, March 2015)

As an entrepreneur, you will no doubt be handling the shape of your company’s brand. So where better to start than with you?

Stop Pretending and Just Be Yourself

by Greg Shugar (Entrepreneur Magazine, March 2015)

People want to meet the real you. And they want to do business with the real you.

Stop Being Such a Tight Wad. Invest In a Great Website.

by Greg Shugar (Entrepreneur Magazine, February 2015)

Spending money on a beautifully designed, fully capable website is no longer a luxury if you’re looking to launch or grow any ecommerce business in 2015.

2 Things Entrepreneurs Should Not Worry About

by Greg Shugar (Entrepreneur Magazine, January 2015)

You will find yourself answering “I don’t know” to two questions. And that’s quite OK.

Are You Serious About Becoming An Entrepreneur?

by Greg Shugar (Entrepreneur Magazine, January 2015)

There are four types of people who talk about being entrepreneurs. Most never become one. Here’s how to see if you’re serious.

The Top 1 Reason Your Brand’s Revenue Is Declining

by Greg Shugar (Entrepreneur Magazine, December 2014)

If you’ve tasted success and now have lost it, it usually comes down to one thing.

Hey, Social-Media Marketers, Shut Up Already

by Greg Shugar (Entrepreneur Magazine, December 2014)

When you’re hanging out, the last thing you want to hear about is business.

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